A radio personality can be someone who introduces and discusses genres of music; hosts a talk radio show that may take calls from listeners; interviews celebrities or guests; or gives news, weather, sports, or traffic information. The radio personality may broadcast live or use voice-tracking techniques. Increasingly in the 2010s, radio personalities are expected to supplement their on-air work by posting information online, such as on a blog or on another web forum. This may be either to generate additional revenue or connect with listeners. With the exception of small or rural radio stations, much of music radio broadcasting is done by broadcast automation, a computer-controlled playlist airing MP3 audio files which contain the entire program consisting of music, commercials, and a radio announcer’s pre-recorded comments.
A radio personality position generally has the following requirements:
- Good clear voice with excellent tone and modulation
- Great communication skills and creativity to interact with listeners
- Knowledgeable on current affairs, news issues and social trends
- Creative thinking, to be able to think of new ideas or topics for show
- Able to improvise and think “on the spot”
- Ability to develop their own personal style
- A good sense of humor.
